Enough With All the Emails
It seems whenever I go into my email, I delete roughly two-thirds of what I receive in my inbox without even opening them up.
Whether it’s one of my personal or business email accounts, it never fails. It’s like clockwork everyday. I even unsubscribe from the usual suspects. Hoping one day I get removed.
We check our emails in the morning and delete most of what has come in. Check it hours later and delete everything that has come in since the last time we checked it. The process repeats until you go to bed.
Why is this? Why does this keep happening? Will companies ever get the hint? And what good is spamming people’s emails anyway. Even the companies sending this garbage must realize nobody opens this stuff.
What are we all missing? I hope you know or have an answer because I can’t figure it out.
Here is a recent study that was conducted which shows the reasons why subscribers flag emails as spam.
The people who were signed up to get emails grew tired of getting too many emails and the irrelevant content they contained. So they starting to flag the emails as spam. Shocking! Sound familiar?
When you send too many emails it ticks people off. You turn us off from buying your product or service, to actually disliking your company.
It forces people to unsubscribe from receiving any further emails. Then if you don’t remove them from your email list, it upsets them even more. If someone wants to be unsubscribed, remove them!
On the flip side, here was a survey that asked how businesses could improve their emailing efforts?
It’s not hard, better informative content, with more personalization and less frequent emails.
Have something informative to say. Bring value or insight. Have a message or story to tell. Create content worth opening and reading. Offer a promotion that isn’t run every other day or week. Stop with the daily promotions. Don’t just send emails just to send emails.
Build brand awareness and relationships with your email list. You want them to think of you and therefore come to you for your products or services.
You work hard to get a client’s email. Don’t screw it up!
Treat email like you’re replacing a phone call. Be conscious of people’s time. Would you call a current or prospective client multiple times a day? Every or every other day? Of course you wouldn’t!
Would you call once a week or once a month? Of course you would! So operate accordingly.
Do you like receiving multiple emails a day from a company? How do you like constantly deleting emails from that same company? Then quit doing it if you’re one of those companies sending them.
Stop spamming your current and prospective clients. You don’t need to email them everyday to try and sell your product or services. If you do, your product or services aren’t good enough, or memorable enough.
Nobody buys your product or service everyday. Worse yet, if they purchase something that typically is only purchased once over a long period of time, it’s a great way to alienate your new client.
Our emails get so over emailed that most people have a second email when a company ask for an email address. They’re already preparing for the spam and junk emails that they expect to receive. Do people have to get second mailboxes for all their junk mail? No, and we shouldn’t have to for our emails.
Imagine a world in which people had to pay to be able to email your email address? Think of how much higher quality and worthwhile the emails you received would be. Less time spent searching at the bottom of emails for the tiny little unsubscribe link. Less time spent answering unsubscribe questions and reasons to try and actually get unsubscribed. Redo this process five or more times over before you’re actually unsubscribed. We can all dream of a better email world.
Until then, treat email like a phone call and if you hit send, make it worthwhile. Remember less is more.
Thank you for reading! If you enjoyed Spilled Coffee, please subscribe and/or give a gift subscription for others.
Spilled Coffee grows through word of mouth. Please consider sharing this post with someone who might appreciate it.